January Recap

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Greenwashing - France

The French government is intensifying its fight against "greenwashing". Since January 1st, a company can no longer claim a product is "carbon neutral" without providing proof. From now on, advertisers engaging in these practices could face legal action. They risk a fine of up to 80% of the expenses incurred for their campaign deemed illegal.

Louis Vuitton - Yayoi Kusama

Japanese artist Yayoi Kusama, a high priestess of conceptual art, renowned worldwide for her avant-garde works, is collaborating for the second time with luxury brand Louis Vuitton. Yayoi Kusama thus signs a collaboration with the leather goods brand for a collection of over 400 pieces.

TikTok - USA

The Chinese social network has prepared a comprehensive plan aimed at restructuring across the Atlantic. The goal is to reassure Washington to avoid having to stop its activities in the country. American authorities have been suspicious of TikTok since 2020: ByteDance, the parent company of the social network, is indeed accused of cooperating with the Chinese government.

Twitter - Elon Musk

Elon Musk's extreme vision of freedom of speech, which he has advocated and implemented (more or less), has scared off a first wave of companies. Since Elon Musk took over Twitter, more than 500 major advertisers have left the social network.