February Recap

France - Influencer

The polling institute Odoxa released a study on February 7 on online commerce, conducted among 1,440 online shoppers, including 600 young people aged 12 to 25, half of whom make their purchases online. The study reveals that "51% of online shoppers admit that an influencer who speaks sincerely about a brand or wears it makes them more interested than a traditional advertisement (46%)". This trend has been on the rise for several years.

Artificial Intelligence - Bard vs. ChatGPT

Google announced on Monday, February 6, the upcoming launch of Bard, a text-generating artificial intelligence integrated into its search engine. Bard will be integrated into Google's search engine. It will be tested by a small group of people before becoming available to the general public in the coming weeks, announced Sundar Pichai, Google's CEO. The tool promises to "synthesize information for which there is no single correct answer."

Paid Blue Badge - Instagram & Facebook

Meta might be considering the possibility of offering a paid certification to its users. This is at least what emerges from a few lines of code discovered by Alessandro Paluzzi, a specialist in such investigations. The developer shared screenshots of the app's code with TechCrunch, showing the character strings "IG_NME_PAID_BLUE_BADGE_IDV" and "FB_NME_PAID_BLUE_BADGE_IDV".

ChatGPT - Snapchat

Named My IA, the chatbot, only available for the paid version of Snap, will nonetheless be adapted to the social network's terms of use, thus avoiding reprehensible comments or overly divisive topics like politics.