May Recap

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Cannes Festival - Metals

May 5, Brut announces his collaboration with Cannes Festival . Fucking the red carpet will now be possible for players of the famous video game Epic Games .

Advertising expenses on social networks -> Advertising expenditure on platforms increased by 21 % in the first quarter of 2022 compared to last year, according to a study of Emplifi . They now reach more than 3,600 dollars per month and per advertiser (median investment). However, this increase remains very unequal depending on the continents and platforms: 10% increase in Europe against 34% in the United States (and even 162% in Africa); 6.6% growth for meta against 23% for Twitter.
tik tok - pulse

May 5, The social network Tik Tok launches its" pulse "program to attract more influencers to its platform. This program consists in the dissemination of contextual advertisements on the social network whose income will be shared 50% between the Les Créators platform. For the moment, it is reserved for people followed by at least 100,000 people.

workplace - Carrefour

after Leroy Merlin Two years ago, Carrefour France converted Wednesday May 11 to the professional version of Facebook called " Workplace ”by Meta. The idea is to provide its employees (85,000) an application accessible from their mobile which works as the social networks to which they are used to it. Visioconferencing, instant messaging, sharing news relating to the company are all assets to accelerate transversal projects, improve conviviality and fluidify communication.

Kleenex campaign - Time Square

May 18, the

NFTS - Spotify

According to music ally , a media specializing in the music industry, Spotify begins to experiment with the promotion of nfts galleries present on the profiles of selected artists. A test that could conclude that the phenomenon on a large scale, for all users, and on all continents.